Dublin-based. I write, produce and market content for broadcast, brands and social. Previously National Geographic at Disney, Comedy Central at Viacom18. Now Marketing Executive at UCD Smurfit.
Click a frame. The reel slows when you hover.
Made for the UCD Creative AI Advert Hackathon, sponsored by ElevenLabs. I wrote the script, generated the frames and edited the film.
Team placed 2nd and won six months of ElevenLabs usage.
More AI-generated work ↗An ad made for the UCD Smurfit advertising competition.
Audience Winner.
Vimeo
Produced content for Nat Geo, Nat Geo Wild and Star Life at Disney. Before that, wrote and produced promos for Comedy Central, Colors Infinity, VH1 and MTV at Viacom18.
14% weekend viewership uplift for the Nat Geo Explorers Film Fest. Promax India Rocket Award 2023. GEMA India & Asia Gold 24/25.
Playlist
At Collective Art I was the primary client contact for Coca-Cola, Dettol, Suzuki, Netflix and Godrej, running three to five projects at once and leading crews of up to ten, including an international shoot in Turkey.
Instagram
I planned and ran the content calendar solo, shooting and editing video at events and on location. Reporting showed shorter, more direct content worked, so I pushed that change.
Instagram: 37,434 views and 18,255 reach across 42 posts. Top post hit a 13.79% engagement rate.
Playlist
A conversation about getting into film young and how that shaped my work.
I'm a Marketing Executive at UCD Smurfit Careers Network in Dublin, where I run social, employer email campaigns and events for students and employers. I also hold an MSc Marketing from UCD Smurfit.
Before Ireland, I spent six years producing for broadcast and brands in Mumbai: Collective Art, Viacom18 and Disney's National Geographic. I write, produce and edit, and I care about the thinking behind a piece as much as the finish.
I also build AI agents and use generative tools to work faster on research, scripting and production, with my own judgment on top.